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Benefits of a Business Website

You would think that by now every business person would understand the importance of a business website. But according to a survey dating from February 2016 only 54 percent of businesses currently have a website. It’s almost as if your business doesn’t exist. In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them.

New visitors as well as potential customers will be pleased and assured to find a business website that is inviting, engaging and informational. When contacting leads on the phone or by email you can just leave a well-crafted website address and your contact can visit your website at they’re leisure. Often, your site will make a better first impression than you will because not all of us are polished sales people.

Have you ever experienced having to turn customers away because it’s closing time? Well, you don’t have to close the doors of your website. An online site can be visited any time of the day or night. People will look to your site instead of going to your shop because it is more accessible. Just make sure to post enough information about your products and services.

Beyond just making basic information (address, phone, hours, etc.) immediately available to your visitors your business website gives you an additional forum where you can address your customers’ needs and concerns. You can also offer them expanded information and convincing calls to action. By personalizing your website, you can offer your customers special deals and limited items, specifically for them.

Did you know that if you own a website, you can actually track everything that is happening on it? You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access the progress of your website and view all its pages. You can even make an update anytime, making it much less expensive than printed material.

Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them. You can even give them more information about your business through messages or emails.

Also When you create compelling content, you build your brand and you build authenticity & authority with the search engines as well as your visitors. They then know who they can trust on the Internet and who they will visit first. And if they visit you and trust you, buying from you is not far behind. Your blogs, your articles, your general information and product descriptions show that you know your subject and your information is trustworthy.

Your website can offer free advice about your products and services. This information can be delivered in a well thought out and consistent way. Some visitors might take a quick glance and place their order quickly while others might review and analyze every inch of your product before the make a purchase. By adding loads of quality information to your pages and products you can satisfy both.

If maintained properly your website will always be up-to-date and current. Even a busy business owner can make updates and edits, easily, from any computer. You won’t have to pay a programmer every time you want to change a date or add a product. Save your money for large projects or redesigns. Never again will a customer need to point to an out-of-date price and claim they “saw” it on the website.

If you move your business to a new location your customers can still find you because your main marketing tool, your business website, is easily accessible. Your website is flexible and if your search engine optimization is done properly your business will appear to online visitors who search for you.

Perhaps the most important benefit of having a business website is to improve your customer service. Information requests can be processed immediately and electronically. Special deals and bonus buys can be positioned on the site and broadcast through email and text messages. Customer reviews and concerns can be gathered online and action can be quickly taken.

Bottom line: If you don’t have a website, your company is at a huge disadvantage.

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